Data Science & Analytics
Customer Behavior Analysis with SQL and Tableau
This course teaches learners how to transform customer data into actionable business insights using two of the most valuable analytics tools in today's data-driven organizations: SQL and Tableau.
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Included with Skilldacity Membership
About This Course
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This course teaches learners how to transform customer data into actionable business insights using two of the most valuable analytics tools in today's data-driven organizations: SQL and Tableau. This course focuses on analyzing customer interactions, purchasing patterns, engagement trends, retention metrics, and behavioral data to support better business decisions and customer experiences. The course explores customer segmentation, cohort analysis, customer lifetime value, churn analysis, purchasing behavior, and key performance metrics commonly used by marketing, sales, product, and business intelligence teams.
What You’ll Learn
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- Perform Customer Behavior Analysis with SQL and Tableau
- Query and analyze customer data using SQL
- Clean, transform, and prepare datasets for analysis
- Create interactive dashboards and visualizations with Tableau
- Identify customer purchasing patterns and behavioral trends
- Conduct customer segmentation and audience analysis
- Analyze customer retention, churn, and engagement metrics
- Calculate customer lifetime value and business performance indicators
- Build reports that support data-driven decision making
- Develop storytelling techniques using data visualization
- Understand key business intelligence and analytics concepts
- Apply analytics insights to improve customer experiences and business outcomes
Skills You’ll Gain
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Career Path
Data Science & Analytics
Provider
Vendor Reference
Level
Intermediate
Certification
Certification Reference
Access
Included with eligible Skilldacity subscription
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